This project involved the creation of a visual identity for a Life Conscious Centre located in the lush landscapes of Costa Rica.

The focus was on updating the existing logo and developing a cohesive set of visual elements, colors, and fonts to encapsulate the essence of the center's mission and its surroundings.

The aim of the new logo design was to preserve the core symbolism of the Vesica Piscis while updating the font to better complement the organic shapes.

Two sets of visual elements were crafted to complement the logo and ensure consistency across all branding materials- geometric and organic.

Geometric are based on the shapes of the logo primarily to be used as image frames, while the organic draw inspiration from the surrounding land and centre's activities to provide a harmonious and inviting feel.